March 30 2010
by C.S.

Target Market

After doing market segmenting we have determined that our target market is jewelry designers who sell their products in the retail market, and bead stores in Canada.

Jewelry Designers

This category consists of either designers who have their own accessory store or who sell their designs to stores who then sell them to the public. This customer should be able to easily meet the $150 minimum. Things they will know when coming into the showroom are:

Other things to consider about designers are:

Finding these customers is easy. Most of them use their actual names as their business names and retail stores that have more than one designer's lines promote the name of each designer. Knowing the characteristics of these customers the questions that need to be asked are very simple.

Bead Stores

There are many bead stores across the country that cater to the hobby designers. The hobby designers keep these people in business because they aren't buying quantity and aren't worried about their mark-up. Bead stores are very price conscious when they buy their stock. They want to know how much they will make when they sell each item. They are also interested in repeatable product. They are mostly found in city pockets located very close to each other. Being conscious about which items are being sold to which stores will keep the confidence of this customer. They want to know that they are not just one of all the others.

To read more about bead stores in Toronto and Vancouver, you can click on the following links: Toronto Bead Stores, Vancouver Bead Stores.